Merchant Analytics
Analytics engineered to help you make the best decisions for your business. Our dashboard will show you detailed insights into your payment processing, but it doesn’t stop there – additional data on your customers, trends, competitors, and industry benchmarks.
Payment reports that provide insight on authorization and batch activity.
Authorization reporting will reflect all authorizations including the truncated card number, amount, timestamp, and more – plus, easily filter by searching certain items or filtering by card brand or type. Batch reporting will assist with reconciliation and show details on each batch, including sales and refunds plus filtering options.
Product analytics
See which products sell the most (and which don’t) to better optimize sales strategy.
Card analytics
With payment-driven data, you can understand trends regarding your card processing (i.e. revenue).
Market Intelligence
Understand customer demographics and industry benchmarks all driven by actual data through spend-driven, issuer-to-market tracking.
Know Your Customer
Vivid provides you with valuable customer demographics including age, income, zip code, and more. Use this information to better understand your current customers, how to capture new customers, and to how to expand your business strategically. Only available to merchants processing through Vivid payments.
